# Aidan Leather

> Aidan Leather is a marketing engineer at Made With Intent, where the team is building an agentic decision engine for ecommerce. He writes about marketing engineering: the tools, data assets and AI agents a marketing team can build for itself, and what happened when he built them.

This site holds his case studies and write-ups. Everything here is written by him.

## Write-ups

- [I turned two years of Claude chats into a second brain](https://www.aidanleather.com/blog/second-brain/): What do you do with two years of thinking out loud to Claude? Make it a brain that every AI you use can read.
- [I playtested my murder mystery using AI agents](https://www.aidanleather.com/blog/ai-murder-mystery/): What else do you do when you're hosting a Halloween murder mystery? Get a room of AI agents to play it first.
- [So, what does it actually cost you to acquire a customer?](https://www.aidanleather.com/blog/calculating-cac/): A worked look through CAC in B2B. Across the same 70 deals, a LinkedIn customer costs anywhere from £3,250 to £16,208, and every method is correct.

## Case studies

- [Noxus](https://www.aidanleather.com/work/noxus/): Helping a seed-stage AI startup go-to-market
- [Datasparq](https://www.aidanleather.com/work/datasparq/): Helping an AI services business go-to-market
- [Design & digital](https://www.aidanleather.com/work/design-and-digital/): Design & digital

## Optional

- [LinkedIn](https://www.linkedin.com/in/aidanleather): where he posts most and the best way to reach him
- [GitHub](https://github.com/AidanLeather): the code behind the agent skills