Aidan Leather

Nice to meet you, I'm Aidan.

For the better part of the last decade, I've worked with tech startups, scale-ups and service businesses.

I've found I like making the simplest true versions of things—brands, campaigns, websites, tools, that sort of thing. I think, write, design and build to get it done.

Really, I just like to make wonderful things with people who care about what they do.

What are you working on?

Thoughts

  1. I turned two years of Claude chats into a second brain What do you do with two years of thinking out loud to Claude? Make it a brain that every AI you use can read.
  2. I playtested my murder mystery using AI agents What else do you do when you're hosting a Halloween murder mystery? Get a room of AI agents to play it first.
  3. So, what does it actually cost you to acquire a customer? A worked look through CAC in B2B. Across the same 70 deals, a LinkedIn customer costs anywhere from £3,250 to £16,208, and every method is correct.
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